Transforming the beauty & wellness industry together.
Beauty & wellness innovators are redefining the consumer landscape by enabling people to be their best selves.
Empowering the Next Generation of Beauty & Wellness Founders
The beauty & personal care and health & wellness sectors are thriving markets with high margins, strong customer loyalty, and strategic growth opportunities for authentic, innovative founders.
With decades of industry expertise, Norwest partners with beauty and wellness entrepreneurs to scale market-leading brands that inspire consumers to look and feel their best.
$1.5T
SIZE OF THE INDUSTRY
$400M
TOTAL CAPITAL INVESTED
~$1B
Total Portfolio Revenue
Our Beauty & Wellness Investments
"With Norwest’s partnership across recruiting, product, strategy, and operations, PCA SKIN achieved remarkable growth and positioned itself as a leader and pioneer in skincare."
"Norwest is a delight to partner with. It’s rare to find such an authentic, resourceful leader who approaches every day with that level of humility, fairness and drive to do the right thing."
“Norwest has guided us at every turn, always believing in us and providing the right support. They’ve made me a better CEO – and a better person.”
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Investments Across Beauty & Wellness Industry Categories
Aesthetics
Beauty Services
Body Care
Fragrance
Haircare
Health & Wellness
Personal Care
Skincare
Supplements
Women's Health
Aesthetics
Beauty Services
Body Care
Fragrance
Haircare
Personal Care
Scalp Care
Skincare
Supplements
Women's Health
A Track Record of
Scaling Beauty & Wellness Brands
Empowering brands to disrupt and modernize the beauty & personal care and health & wellness industries
case_studies
May 27, 2022
Case Study
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February 7, 2025
Video
February 7, 2025
private-case-study
December 17, 2024
Case Study
December 17, 2024
Meet the Beauty & Wellness Team
Norwest investors bring a network of highly skilled founders, leaders, and operators in the beauty & personal care and health & wellness categories. All have deep experience, extensive know-how, and a strong track record of scaling brands.
