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Resources

Growth Marketing Summit 2023

Replay of all sessions

The Norwest Growth Marketing Summit united B2B, B2C, and healthcare portfolio marketing leaders and friends in a safe space for inspiration, learning, and frank conversations about common challenges. Watch all the sessions below.

General

Optimizing Creativity's Business ROI

Natalie Nixon, CEO and Founder of Figure 8 Thinking, Author, and Creativity Strategist

General

How to Gain the Trust of Your Board

Lisa Ames, VP & Operating Executive, Norwest (Moderator)
Parker Barrile, Partner, Norwest
Ran Ding, Partner, Norwest
Priti Youssef Choksi, Partner, Norwest

B2B

Unveiling Top Insights From Norwest’s 2023 B2B Sales & Marketing Survey

Renée Cohen, VP & Operating Executive, Norwest

B2B

Creating Predictable Pipeline with a Failsafe Waterfall Model

Nani Shaffer, CMO, Channel99

B2B

Harmonizing Sales and Marketing: A Roadmap for Success

Renée Cohen, VP & Operating Executive, Norwest
Anna Fisher, CMO, Spiff

B2B

Mastering the New Playbook for Account-Based Marketing

Jon Miller, Demandbase

B2B

Shining a Light on the Impact of Dark Social

Will Allred, Co-Founder, Lavender (Moderator)
Todd Clouser, Media & Community Director, Lavender
Sarah Scudder, CMO & Marketing Maven, SourceDay
Maura Rivera, CMO, Qualified

B2B

Building an Iconic B2B Brand

Lisa Ames, VP & Operating Executive, Norwest
Udi Ledergor, Chief Evangelist, Gong

B2C

Integrating Performance Marketing with Brand to Punch Above Your Weight

Jill Melchionda, Brand Advisor, Norwest (Moderator)
Katelyn Watson, CMO, Talkspace
Marisa Sharkey, Co-Founder & President, Birdies

B2C

Building a Content Flywheel That Drives Commerce, Brand, and Growth

Lee Anne Grant, CGO, Babylist

B2C

Embracing Your Omnichannel Evolution – Considerations for Expanding Your Channel Footprint

Liz Reifsnyder, President, Ritual
Laura Brodie, VP, Customer Marketing, Ritual

B2C

Making TikTok Your Next Ecommerce Platform to Supercharge Growth

Sophia Edelstein, Co-Founder & CEO, Pair
Logan Dunn, Head of E-commerce, Wyze

B2C

Performance TV: Myths, Metrics & Maximizing Business Impact

Emily Robinson, VP, Marketing, tvScientific

B2C

Creating Buzz on a Budget: The Art of Marketing a $300,000 Product

Tom Roche, Abodu

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