Lisa joined Norwest in 2020, first as a part-time Senior Advisor, then full-time as a marketing operating executive. She also served as the firm’s CMO from 2022-2024, driving the reimagination of the Norwest brand during that time and enhancing the firm’s foundation as a thought leader and community builder. As a member of the portfolio services team, Lisa lends her 20+ years of B2B marketing experience to the portfolio, working shoulder-to-shoulder with company leaders to help them optimize and scale their revenue engines for growth.

Prior to joining Norwest, Lisa was VP of Marketing at Lucidworks, where she built the growth function from the ground up. Before that, she held leadership roles at VC-backed B2B SaaS companies, including Demandbase and Castlight Health. While at Demandbase, Lisa became a certified Account-Based Marketing expert and frequent speaker on ABM best practices in her role as VP of Demand Generation & Brand.

Lisa holds a bachelor of arts degree in sociology from Stanford University.