Theresa is a Senior Advisor at Norwest, counseling and coaching founders and teams on the best practices and strategies for creating and sharing compelling stories to reach important stakeholders: customers, investors, and future employees. She brings experience, skill and precision to every engagement – along with a healthy dose of creativity, intuition and authenticity.

Theresa is currently the Founder and President of Cogenta Communications, where for more than two decades she has partnered with leading venture capital and private equity firms, founders, and CEOs to launch new companies and initiatives, create value, and manage reputations through strategic communications. Curiosity and a drive to keep learning led her into the world of technology, startups, and innovation, following earlier experience with companies like eBay and WebMD through IPOs and multiple acquisitions.

Thinking like a reporter with the mindset of an entrepreneur, Theresa helps companies shape and share compelling stories to secure feature coverage in business books like Bloomberg and Forbes, technology financial outlets like TechCrunch and Insider, and niche industry trades. She has also helped company leaders respond to challenging scenarios from reductions in force and company law suits to a community banking crisis and addressing shelter in place orders during the early days of the pandemic.

Theresa’s clients have been acquired by familiar brands like 23andMe, Airbnb, Amwell, Google, Microsoft, and VMWare.

Theresa was awarded the national Public Relations Society of America Silver Anvil and two Compass Awards for policy and issues campaigns, and her peer-reviewed research was published in The Journal of Popular Culture.